Recent Posts by lucy

Save the Date: 2022 Sport for Life Canadian Summit

We often hear about participants facing adversity in sports, finding ways to overcome it, then going on to accomplish great things. Their ability to overcome obstacles becomes as much a part of their success story as the victories they achieve. Adversities, ranging from the present global pandemic to the historical and current climate of systemic…
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PLAY Cowichan educates communities on physical literacy

Kim Liddle and her colleagues knew they couldn’t do it alone. The South Cowichan Recreation Manager was attending a conference in Harrison Hot Springs seven years ago when she heard about the Physical Literacy for Communities initiative. Right away she knew it was something she wanted to be involved in, but it would require large…
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AFL Canada teaming up with PLAYBuilder

Australian football is quickly growing in popularity in Canada, and will reach many new players thanks to a partnership with PLAYBuilder.  This year, AFL Canada and Sport for Life are teaming up to give Canadian teachers, junior coaches and leaders greater access to programming that will introduce the sport to new players. “Australian football is…
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Sport for Life congratulates the Honourable Pascale St-Onge on her appointment as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

Sport for Life extends its sincerest congratulations to the Honourable Pascale St-Onge on being appointed as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. It is clear through the Sport for All funding announced as part of the 2021 budget and other federal initiatives that…
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Creating a new brand identity for Athletics Canada

A crucial part of building awareness and attracting talent for any sport is a strong and recognizable brand, which is why Athletics Canada has transformed its image with a new, cutting edge look for athletes and spectators alike. “Athletics Canada represents athletes from a lot of different disciplines, so we needed to create an identity…
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