Blog

Creating a new brand identity for Athletics Canada

A crucial part of building awareness and attracting talent for any sport is a strong and recognizable brand, which is why Athletics Canada has transformed its image with a new, cutting edge look for athletes and spectators alike. “Athletics Canada represents athletes from a lot of different disciplines,…
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Call for partners: Implementing Equitable and Quality Community Sport for Racialized and Newcomer Women & Girls

Sport for Life in partnership with Canadian Women & Sport, are looking for three local sport organizations (LSOs) or community-based organizations who are keen to engage and empower self-identifying racialized and/or newcomer women, girls, trans women, trans girls, and femmes through quality…
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Patience is the key to talent identification and development: Olympic trampoline coach

According to Olympic trampoline coach Dave Ross, it’s rare for a coach to encounter the mind of a true champion. As a talent identification expert, he has coached thousands of athletes at the club level and seen a few right through to the finals at six different Olympics. His personal club athletes…
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Sport for Life tours France to promote physical literacy

France is preparing for the return of sport and physical activity as the pandemic subsides, and Sport for Life toured the country and met with academics, teachers and sport educators. Using the principles of Long-Term Development and physical literacy as a foundation, the goal was to empower French…
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PLAYBuilder Q&A with Table Tennis Canada

Marles Martins is the Technical Development Manager for Table Tennis Canada (TTCan), which recently signed on as a PLAYBuilder partner. Sport for Life checked in with him to see how implementation is going. Q: How did you hear about PLAYBuilder? A: I heard about PLAYBuilder at the Sport for Life…
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Paralympics inspire next generation of athletes

What does it take to ignite a dream? For many individuals with disabilities, whether congenital or acquired, the first step towards participation in sport or physical activity is learning that an adapted version of a particular activity exists, and the second is finding an appropriate program or organization…
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Alberta Sport and Recreation sector re-launches web page

The pandemic made it abundantly clear how crucial sport, physical activity and recreation are to the health and well-being of children and youth. Community support and innovation has never been so critical in ensuring children and youth grow up with the experiences they need to be active for life.  “Alberta…
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PLAYBuilder mobilized by PL4C

When it comes to delivering quality sport and physical literacy programming, PLAYBuilder is useful in a number of different contexts. The Physical Literacy for Communities (PL4C) initiative has been incorporating the cloud-based, lesson-planning  system into its projects for several years now, and…
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COVID-19 exacerbates inequities in Canadian sport sector

The COVID-19 pandemic has had far-reaching effects on the Canadian sport and physical activity ecosystem, and understanding its effects will be key to the process of building back better. A multitude of surveys have been conducted to examine the impacts across the country and in different sectors…
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Antigonish Multisport provides quality first experiences

An innovative multisport program that began in Antigonish seven years ago has first spread across the province of Nova Scotia and now the rest of the country, with offerings in both English and French. Its young participants rotate through nine different sports offered by numerous community stakeholders,…
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Golf Ontario builds trust and relationships with regional sustainability model

Golf Ontario is piloting a four-year regional sustainability strategy in three areas of the province, with plans to further expand once the pilot has concluded. The project aims to bring together national, provincial, and local sport organizations to foster relationships and implement the principles…
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PL4C operationalizes The Common Vision

Created in 2018, A Common Vision for Increasing Physical Activity and Reducing Sedentary Living in Canada: Let’s Get Moving is a foundational document for all the work done at Sport for Life. With a focus on getting Canadians physically active, it aims to unite sectors such as recreation, health and…
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