What We Do
Developing physical literacy and delivering quality sport
Recent Articles
on our blog
Save the Date: 2022 Sport for Life Canadian Summit
We often hear about participants facing adversity in sports, finding ways to overcome it, then going on to accomplish great things. Their ability to overcome obstacles becomes as much a part of their success story as the victories they achieve. Adversities, ranging from the present global pandemic to the historical...
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PLAY Cowichan educates communities on physical literacy
Kim Liddle and her colleagues knew they couldn’t do it alone. The South Cowichan Recreation Manager was attending a conference in Harrison Hot Springs seven years ago when she heard about the Physical Literacy for Communities initiative. Right away she knew it was something she wanted to be involved in,...
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AFL Canada teaming up with PLAYBuilder
Australian football is quickly growing in popularity in Canada, and will reach many new players thanks to a partnership with PLAYBuilder. This year, AFL Canada and Sport for Life are teaming up to give Canadian teachers, junior coaches and leaders greater access to programming that will introduce the sport to...
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We’re hiring: Manager, PLAY Assessments and Physical Literacy for Communities Prairie Engagement
Interested in the planning and delivery of specific physical literacy assessment products and to act as Sport for Life Physical Literacy for Communities lead in the Prairie region, with an initial focus on Alberta? Sport for Life has many partnerships which support our mission to develop physical literacy and improve...
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Sport for Life congratulates the Honourable Pascale St-Onge on her appointment as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec
Sport for Life extends its sincerest congratulations to the Honourable Pascale St-Onge on being appointed as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. It is clear through the Sport for All funding announced as part of the 2021 budget...
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VIDEO: Sport for Life director mobilizes physical literacy knowledge
It’s got everything you need to know about physical literacy in 15 minutes. Recently Sport for Life’s Senior Director of Physical Literacy Drew Mitchell prepared a video presentation for the 2021 International Society for Physical Activity and Health conference called “Physical Literacy - What it is and Why it is...
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Creating a new brand identity for Athletics Canada
A crucial part of building awareness and attracting talent for any sport is a strong and recognizable brand, which is why Athletics Canada has transformed its image with a new, cutting edge look for athletes and spectators alike. “Athletics Canada represents athletes from a lot of different disciplines, so we...
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Call for partners: Implementing Equitable and Quality Community Sport for Racialized and Newcomer Women & Girls
Sport for Life in partnership with Canadian Women & Sport, are looking for three local sport organizations (LSOs) or community-based organizations who are keen to engage and empower self-identifying racialized and/or newcomer women, girls, trans women, trans girls, and femmes through quality sport opportunities. Quality Sport opportunities means creating positive...
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The Stages
within the basic Long-Term Development framework
Awareness and First Involvement
To engage in sport and physical activity, individuals must be aware of what opportunities exist for them, and when they...
Train to Train
Athletes enter the Train to Train stage when they have developed proficiency in the athlete development performance components (physical, technical-tactical,...
Active Start
From 0-6 years, boys and girls need to be engaged in daily active play. Through play and movement, they develop...
Train to Compete
Athletes enter the Train to Compete stage when they are proficient in sport-specific Train to Train athlete development components (physical,...
FUNdamentals
In the FUNdamentals stage, participants develop fundamental movement skills in structured and unstructured environments for play. The focus is on...
Train to Win
Athletes in the Train to Win stage are world class competitors who are competing at the highest level of competition...
Learn to Train
Once a wide range of fundamental movement skills have been acquired, participants progress into the Learn to Train stage leading to...
Active for Life
Individuals who have a desire to be physically active are in the Active for Life stage. A participant may choose...