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What We Do

Developing physical literacy and delivering quality sport

Recent Articles

on our blog

  • What is PL4C?

    For Drew Mitchell, overseeing the Physical Literacy for Communities (PL4C) program feels a little bit like being the conductor of a giant orchestra. First, there’s each community that’s working on developing physical literacy: over 25 in B.C., six in Ontario and two in Nunavut. He oversees their working groups, each...

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  • Four questions with Alex Chiet

    Alex Chiet left a promising career in Canadian sports to become a national consultant for Sport New Zealand, and arrived just in time to be a catalyst for a shake-up of the country's five largest youth sport organizations. As a champion of fun and inclusion, he’s been overseeing a culture...

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  • Team Canada field hockey team champions diversity

    Field hockey is one of the most popular sports on the planet, currently being played in over 100 countries worldwide, and one of its most exciting areas of growth is in Canada. It tends to attract newcomers who were initially introduced to the sport elsewhere. First generation Canadians, the children...

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  • Championing francophone physical literacy, safe sport

    When it comes to the rapidly evolving physical literacy landscape in Canada, Quebec is quickly becoming a hotbed of innovation. Not only have francophones embraced the movement, they’ve already taken the lead on key initiatives. During the Sport for Life Canadian Summit this year, francophone delegates came together for a...

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  • Newcomer hockey program empowers youth

    Moezine Hasham owes his hockey career to a thoughtful neighbour. The Canadian-born son of Ugandan refugees of Indian descent, Hasham grew up in a diverse, multicultural community in Vancouver. Unfortunately, that wasn’t the case on the ice.  He was approximately five years old and had never stepped foot on a...

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  • Canada prepares for the next generation of basketball

    Canadian basketball is quickly joining soccer and hockey when it comes to large-scale participation nationally. Many of those behind the growth are doing it with a focus on holistic outcomes instead of elite performance. Rather than setting their sights on replicating the recent successes of the Toronto Raptors, coaches and...

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  • Free PLAYBuilder for the month of April

    These are extraordinary times and we at Sport for Life want to support our existing as well as new clients with our own extraordinary offer. Free PLAYBuilder for up to 10 users for a year. Act fast since the offer to sign up is only valid until April 30, 2020,...

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  • PLAYBuilder activities to stay active inside

    Have you heard of PLAYBuilder? We are sharing some of the activities from our PLAYBuilder tool to try out at home to keep kids moving and mentally engaged. Whether it’s, Animal Play or Balance on Three, these games should help keep you and your family moving and laughing in no...

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The Stages

within the basic Long-Term Development framework

  • Awareness and First Involvement
    To engage in sport and physical activity, individuals must be aware of what opportunities exist for them, and when they...
  • Train to Train
    Athletes enter the Train to Train stage when they have developed proficiency in the athlete development performance components (physical, technical-tactical,...
  • Active Start
    From 0-6 years, boys and girls need to be engaged in daily active play. Through play and movement, they develop...
  • Train to Compete
    Athletes enter the Train to Compete stage when they are proficient in sport-specific Train to Train athlete development components (physical,...
  • FUNdamentals
    In the FUNdamentals stage, participants develop fundamental movement skills in structured and unstructured environments for play.  The focus is on...
  • Train to Win
    Athletes in the Train to Win stage are world class competitors who are competing at the highest level of competition...
  • Learn to Train
    Once a wide range of fundamental movement skills have been acquired, participants progress into the Learn to Train stage leading to...
  • Active for Life
    Individuals who have a desire to be physically active are in the Active for Life stage. A participant may choose...

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