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At Sport for Life we believe it is important that we all learn about the history of Indigenous and non-Indigenous peoples in Canada, and take lessons from our past into account when making decisions in the present day. This is best done by taking time to build relationships, learn about protocols and culture, and ask…

Sport for Life aims to develop physical literacy and improve the quality of sport by creating, sharing, and mobilizing knowledge. This acts as a catalyst for governments, institutions, and organizations to improve programs and services. In the spirit of continuous improvement, Sport for Life is proud to release the revised Long-Term Development in Sport and…

What’s the difference between sport and quality sport? It’s more than just the extra word. When it comes to the type of athletic experiences that Sport for Life supports, we’re always looking for three things: good programs, good places and good people. It’s a simple formula organizations can implement into their existing infrastructure, ensuring that…

It’s going to take a team effort to eliminate violence in sport, and that’s why the Sport for Life Society has teamed up with Safe Sport. This partnership comes on the heels of an announcement by Minister of Sport Kirsty Duncan that 222 Canadian amateur sport coaches were convicted of sexual offences in the past…

The latest Canadian craze in children’s baseball leagues is Rally Cap, a term that originally referred to a baseball cap worn inside-out. The name is apt, it turns out, because this new innovation is turning the baseball world upside down. Baseball Manitoba’s executive director Jason Miller couldn’t be more sold on the concept. Since 2010…

It was a lot to take in. For the 300 delegates that attended our latest International Physical Literacy Conference in Winnipeg, there was an onslaught of experiences on offer. Starting off with a day of active workshops, we then spent the following three days hosting presenters from all over the world in the Fort Garry…

On the last day of the International Physical Literacy Conference (IPLC) in May, Sport for Life CEO Richard Way approached the podium to make a big announcement: New York has been selected as the host city for the next conference, scheduled for 2021. “This never would’ve happened without the unique relationship we’ve built with New…

Physical literacy is catching on on worldwide, and nowhere is the movement picking up more steam that in Sweden. Later this year we will be co-hosting the International Physical Literacy Conference (IPLC) Europe in Umeå, along with co-host Change the Game Sweden, and in preparation organizers flew to Winnipeg in May to check out Canada’s…

It may be a Canadian invention, but if Sport for Life’s Long-Term Development in Sport and Physical Activity framework was ever going to catch on in Trinidad and Tobago it needed some local flavour. According to Kabir Hosein, the former chief administrative officer for the countries’ athletics federation, there just wouldn’t be large-scale buy-in unless…

If you’re going to enroll in Sport for Life’s  Physical Literacy Movement Preparation coach workshop, you should expect to sweat. This isn’t the sort of experience where you sit at a desk and listen to lectures; instead you’ll be running through the exact same warm-ups you’ll be taking back to your athletes / participants. And…

It’s been over three decades since Sport for Life Director Tom Jones represented Canada at the 1984 Olympics in Los Angeles, but he can still picture the look on his coach’s face the moment they qualified for semifinals. It had been a hard-fought battle against Japan, and would eventually lead the 27-year-old athlete and his…

Scheduling conflicts shouldn’t determine which sports a kid gets to play. Physical literacy professionals believe it’s better if children are exposed to as many different activities and sports as possible, giving them an opportunity to decide for themselves the ones they want to play longer term. That’s why the Nova Scotia town of Antigonish decided…