Sport for Life Society announces Partnership with Canadian Tire Jumpstart Charities for 2018 Sport for Life Canadian Summit

The Sport for Life Society is pleased to announce Canadian Tire Jumpstart Charities as a partner of the 2018 Sport for Life Canadian Summit. Jumpstart, a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation, will be the official sponsor of the “Inclusive Play presented by Jumpstart” stream. The Inclusive Play stream will feature presentations quality programming for children with disabilities, training for coaches to be more inclusive, newcomer programming, and inclusion of girls and women.

“Sport for Life is thrilled to have the opportunity to partner with Canadian Tire Jumpstart on the inclusive play stream of presentations at this year’s summit,” says Richard Way, CEO of Sport for Life. “This partnership will allow both organizations to collaborate on a common goal of providing greater access to sport and physical activity for Canadian children with disabilities.”

Jumpstart is also supporting a keynote address at this year’s summit, featuring NHL legend Lanny McDonald. “Jumpstart believes that all kids, regardless of their financial situation or physical abilities, should have the chance to play. We are proud to partner with the Sport for Life Canadian Summit, bringing together champions of quality sport and physical literacy development in an effort to create more opportunities where all kids can be included,” says Marco Di Buono, Associate Vice President of Operations and Programs at Jumpstart. Since 2005, Jumpstart has helped 1.6 million kids and counting get in the game.

The Sport for Life Canadian Summit brings together leaders who work to enhance the quality of sport and physical activity in Canada. The 2018 Summit will focus on collaboration within the sport system and across the recreation, education and health sectors in order to give participants the best possible chance to succeed. This partnership exemplifies the theme of the 2018 Summit, Working Together. Registration for the 2018 Sport for Life Canadian Summit is open. For more information, please visit

Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in order to provide inclusive play for kids of all abilities. With an extensive, national network of more than 1,900 Community Partners and nearly 300 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark’s and Canadian Tire Financial Services, Jumpstart has enabled 1.5 million Canadian kids and counting to get in the game since 2005.

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.

 Sport for Life Society

The Sport for Life Society is recognized as the global experts on the Canadian Sport for Life Movement, Long-Term Athlete Development, and physical literacy development. The purpose of the Canadian Sport for Life Movement is to improve the quality of sport and develop physical literacy. Sport for Life links sport, education, recreation, health and governments to align community, provincial, and national programming. Long-Term Athlete Development is a multistage training, competition and recovery framework guiding an individual’s pathway through sport and physical activity from infancy through all phases of adulthood. Physical literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility to be active for life. Sport for Life, as a social enterprise using Long-Term Athlete Development and physical literacy, works to be a catalyst for positive change.

For more information contact:
Tyler Laing
Communications Coordinator, Sport for Life Society

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