Jacquelyn Novak

Jacquelyn is one of our newest additions to the Board of Directors, bringing expertise in strategy, program management and strategic talent. Jacquelyn has straddled the world of high performance sport as an athlete and coach in the sport of softball, while managing a fast-paced career with Deloitte as a management consultant specializing in Public Sector, Sport and Tourism.  Jacquelyn left Deloitte to pursue a Masters Degree in Sport Management from AISTS in the heart of the Olympic Movement – Lausanne, Switzerland.

Focusing on program development, commercial strategy in sport and sport for development (with programs led by the United Nations), Jacquelyn worked in Switzerland for organizations like European Athletics and the International Volleyball Federation (FIVB). She returned to Canada with Rowing Canada Aviron, focused on coach development and education. 

Jacquelyn presently wears a number of hats in not-for-profit and sport. She is the Managing Director with Toa Consulting, a boutique consulting firm focused on the sport, tourism and not-for-profit industries. She’s an instructor in the Sport Management program at Camosun College focusing on sport technology and innovation. And on the athlete and coach development side, she acts as a coach developer for Softball BC. She most recently has taken on the important role of Director, Sport for I∙SPARC (Indigenous Sport, Physical Activity and Recreation Council) supporting Indigenous sport programming and competition for communities across B.C.