Richard Way

Richard Way is the founder of Sport for Life and a leading architect of the Long-Term Development Framework. For more than two decades, he has championed systems change in sport and physical activity, guiding the adoption of Long-Term Development in Sport and Physical Activity by over 60 sports in more than 100 countries. He co-authored the seminal book Long-Term Development (Human Kinetics) and Protect the Joy (Amplify Publishing), and has contributed to over 100 resources on athlete, sport, and physical literacy development.

Recognized globally for his expertise in systems change, Richard works across sectors to align policy, practice, and partnerships. His ability to bring together diverse stakeholders—governments, sport leaders, educators, and community organizations—has positioned Sport for Life as a catalyst for innovation in building healthier, more active societies.

Richard has advised multiple national sport governing bodies, contributing to both increased grassroots participation and success at world championships and Olympic Games. His evidence-informed vision and collaborative leadership have made him a trusted international advisor and a sought-after keynote speaker. His legacy continues to bridge participation and performance—ensuring that sport both enriches lives and achieves excellence at the highest levels.

Beyond his leadership roles—including Director of Sport for Vancouver’s successful 2010 Winter Olympic Games Bid Corporation—Richard has deep roots as an athlete, coach, and builder. He holds an MBA from Royal Roads University and is a Chartered Professional Coach. A founding member of the International Physical Literacy Association, he established the Calgary Luge Club and the B.C. Luge Association, represented Canada in nine Natural Luge World Championships, and was an All-Canadian West soccer player at the University of Calgary. Above all, he is a proud father to three active young adults.