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ParticipACTION releases latest physical activity report card in Canada

Released a few weeks ago, the 2021 ParticipACTION Report Card on Physical Activity for Adults represents a comprehensive summary of the literature and national-level surveys in the field of physical activity, recreation and sport —including an exploration of the impacts of the pandemic on North America’s…
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Sport for Life announces Dorota Blumczyńska as 2022 Summit keynote

Dorota Blumczyńska has been named as a keynote speaker for the 2022 Sport for Life Canadian Summit. A long-time refugee advocate and current CEO of the Manitoba Museum, she will bring powerful insights into accomplishing inclusivity and community cohesion through the COVID-19 pandemic and into the future. In…
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From theory to implementation: Swim BC’s application of Swimming Canada’s new Athlete Development Matrix

In spring 2020, Swimming Canada unveiled their new Athlete Development Matrix (ADM) to the provincial/territorial sport organizations (PTSOs) nationwide. The matrix provides guiding principles for PTSOs to take back and tailor to their own program’s needs and goals. For Swim BC and their Technical…
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2022 Sport for Life Canadian Summit changes date

*Please note, the dates in this article have changed from March 1-2, as was initially announced, to May 11-12. We often hear about participants facing adversity in sports, finding ways to overcome it, then going on to accomplish great things. Their ability to overcome obstacles becomes as much a part…
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PLAY Cowichan educates communities on physical literacy

Kim Liddle and her colleagues knew they couldn’t do it alone. The South Cowichan Recreation Manager was attending a conference in Harrison Hot Springs seven years ago when she heard about the Physical Literacy for Communities initiative. Right away she knew it was something she wanted to be involved…
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AFL Canada teaming up with PLAYBuilder

Australian football is quickly growing in popularity in Canada, and will reach many new players thanks to a partnership with PLAYBuilder.  This year, AFL Canada and Sport for Life are teaming up to give Canadian teachers, junior coaches and leaders greater access to programming that will introduce…
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We’re hiring: Manager, PLAY Assessments and Physical Literacy for Communities Prairie Engagement

Interested in the planning and delivery of specific physical literacy assessment products and to act as Sport for Life Physical Literacy for Communities lead in the Prairie region, with an initial focus on Alberta?  Sport for Life has many partnerships which support our mission to develop physical…
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Sport for Life congratulates the Honourable Pascale St-Onge on her appointment as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

Sport for Life extends its sincerest congratulations to the Honourable Pascale St-Onge on being appointed as Minister of Sport and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec. It is clear through the Sport for All funding announced as part of the 2021…
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VIDEO: Sport for Life director mobilizes physical literacy knowledge

It’s got everything you need to know about physical literacy in 15 minutes. Recently Sport for Life’s Senior Director of Physical Literacy Drew Mitchell prepared a video presentation for the 2021 International Society for Physical Activity and Health conference called “Physical Literacy…
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Creating a new brand identity for Athletics Canada

A crucial part of building awareness and attracting talent for any sport is a strong and recognizable brand, which is why Athletics Canada has transformed its image with a new, cutting edge look for athletes and spectators alike. “Athletics Canada represents athletes from a lot of different disciplines,…
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Call for partners: Implementing Equitable and Quality Community Sport for Racialized and Newcomer Women & Girls

Sport for Life in partnership with Canadian Women & Sport, are looking for three local sport organizations (LSOs) or community-based organizations who are keen to engage and empower self-identifying racialized and/or newcomer women, girls, trans women, trans girls, and femmes through quality…
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Patience is the key to talent identification and development: Olympic trampoline coach

According to Olympic trampoline coach Dave Ross, it’s rare for a coach to encounter the mind of a true champion. As a talent identification expert, he has coached thousands of athletes at the club level and seen a few right through to the finals at six different Olympics. His personal club athletes…
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